Oracle Responsys is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on customers' and prospects' individual interests and preferences.
Supported syncing
| Event Type | Description | Supported Sync Modes |
|---|---|---|
| Profile Lists | Create base profiles with Email, phone number, or custom IDs | Upsert, Update |
| Profile Extension Tables | Add custom attributes and properties to the base profiles | Upsert, Update |
| Custom / REI Events | Add items to Events | Insert, Update |
Getting started
To use the Responsys destination in Hightouch, you need to know your Responsys credentials and which Oracle system hosts your Responsys account. To find your host URL refer to the Oracle Responsys documentation.
Syncing data
Profile lists
Syncing to Responsys profile lists lets you create base profiles. Base profiles primarily contain user IDs to associate the user to records in profile extension tables.
Record matching
You can match rows in your model with users in Responsys on the following fields:
- Mobile number
- Customer ID
- Responsys ID (RIID)
- MD5 Hashed Email
- SHA256 Hashed Email
Hashed emails can't be used for upsert operations.
Field mapping
You can map additional user information such as other identifiers, country, address, or other user-created fields.
Profile Extension Tables
Syncing to profile extension tables lets you attach additional information to base user profiles. Profile extension tables (PETs) give you a way to store additional attributes that define behavioral, demographic or profile preference characteristics of your contacts. Using PETs helps you organize information about your contacts in a way that is most efficient for your queries and data imports.
Refer to the Responsys Profile Extension Table docs to learn more.
Record matching
You can match rows in your model with users in Responsys on the following fields:
- Mobile number
- Customer ID
- Responsys ID (RIID)
- MD5 Hashed Email
- SHA256 Hashed Email
Hashed emails can't be used for upsert operations.
Field mapping
You can sync columns from your source to any user-created field in your Responsys PET.
Custom / REI Events
Syncing to Responsys Custom Events (part of Responsys Event Infrastructure or REI) allows you to track and store behavioral data about your contacts. These events capture specific actions or interactions that contacts have with your brand, such as purchases, website visits, app usage, or any custom activities you want to monitor.
API Documentation on Responsys events is available here.
Record matching
You can match rows in your model with users in Responsys on the following fields:
- Event Name
- Profile List
Field mapping
You can sync rows to Responsys events on the following fields:
- Recipient ID
- Customer ID
- Email Address
- Mobile Number
- MD5 Hashed Email
- SHA256 Hashed Email
Tips and troubleshooting
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.