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The complete guide to Composable Customer Data Platforms
Dec 11
A tactical guide to understand the key differences in CDP architectures.
Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?
Enrich your conversion signals to maximize your return on advertising spend.
Learn how a little known consultancy created dbt and created an entirely new category in the data world.
The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.
Never collect bad data again. Data contracts help you collect the behavioral customer data you need.
Learn what Salesforce CDP is, how it works, and the key features within the platform.
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
Announcing Hightouch’s connection to Nextdoor’s Conversion API
Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.
Announcing Hightouch’s new StackAdapt integration
Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.
Synthetic conversions
How and why performance marketers use synthetic conversions to drive their business forward.
Introducing Hightouch’s newest data source: Teradata
Sync data from Teradata Vantage to all of your business tools.
It's time to end the build vs buy debate.
How the rapid adoption of composability changes the age-old Build vs Buy debate
What is Marketing Mix Modeling (MMM)?
Learn everything you need to know about optimizing your ad spend with marketing mix modeling.
The learning phase: what advertisers need to know
Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
Boost match rates for B2B advertising
Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
How we reduced our Snowflake compute costs
How we uncovered 4-figure dollar savings monthly, and 5-figure dollar savings annually with 2 simple actions
Feature release: protecting data-driven operations at scale
Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.
Why I left Segment...
Why I left a $3.2 billion company to start my own...
5 insider tricks to hack your CDP bill & save a small fortune
With Q4 around the corner, we’re sharing some secrets to help slash your Customer Data Platform costs.
Why The Zebra chose a Composable CDP
We’re powering insurance policy marketing and advertising personalization directly from our data warehouse.
The evolution of MarTech: an interview with Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
The new age of digital advertising: the power of Conversion APIs
Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.
7 myths about Composable CDPs, busted
Everyone’s talking about Composable Customer Data Platforms. Here are some of the most common misconceptions we hear.
Splits: run omnichannel experiments from the warehouse
Enable randomized, multivariate testing from the data warehouse across channels with our code-free tools.
What is clickstream data? (Tools + use cases)
Learn how to leverage clickstream to deliver better user experiences.
Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy
Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.
Why Bol.com chose a Composable CDP
Leveraging first-party data for audience-based targeting in a cookieless world.
What is event tracking?
Learn everything you need about event tracking and how you can leverage it to optimize your marketing channels.
Reaching the peak of the industry: our G2 story
How we leveraged real customer feedback to become #1 in Reverse ETL and transform the CDP landscape.
Announcing Hightouch Events: event collection for the data warehouse
Hightouch Events allows companies to easily collect and load events into the warehouse to support analytics and the Composable CDP.
Databricks invests in Hightouch to activate the data Lakehouse
Databricks and Hightouch share a vision for a future where all of a company’s data is immediately actionable.
The top 5 identity resolution use cases
Five identity resolution use cases to supercharge your business.
Finally: a LiveRamp alternative
LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.
Improving Hightouch’s Traits
How we improved our Traits feature to empower all teams to target new audiences
Identity resolution - why CDPs fall short
Perform identity resolution directly in your data warehouse, not in a Customer Data Platform.
