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The complete guide to Composable Customer Data Platforms
Feb 6
How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.
The cookie apocalypse doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing.
Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable
A Customer Data Platform centered on the cloud data warehouse powers superior personalization while meeting stringent compliance requirements.
Learn how Reverse ETL works, why it's different from traditional ETL, and how you can use it to activate your data.
Learn everything you need about behavioral data and how to leverage it to predict customer behavior and deliver personalized experiences.
Learn all about mParticle's core features, capabilities, and product offerings.
The best LiveRamp alternatives and competitors
Discover the top alternatives and competitors to LiveRamp.
Announcing Hightouch’s new Planhat integration
We’re making it easier than ever to build a culture of customer success with all of your data.
Don’t let BI become another data silo
Move past analytics and get to the action with Data Activation. Data activation is the way modern data teams empower business users with data.
How I made $100,000 as a 16-year-old software engineer
Read about how Tejas became a software engineer and landed his role at Segment, earning $100,000 at just 16.
Why Calendly switched to a Composable CDP for personalization and PLG with Hightouch
Our traditional CDP couldn’t handle the complex use cases we needed to solve for personalization, so we implemented a Composable CDP.
What is ActionIQ?
Learn exactly what ActionIQ is, how it works, and whether or not you should leverage it as your CDP.
What is LiveRamp?
Find out what LiveRamp is and how it can help with data onboarding and improve the reach of your advertising campaigns.
Is your CDP holding you back? Signs you should move on
Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.
The marketers guide to TikTok Data Connections
Maximizing TikTok ROI through a best-in-class integration strategy
What is a TikTok Pixel?
Learn what a TikTok Pixel is and how you can implement it on your website to help track conversions.
Announcing our Metaplane integration: observability across the tech stack
Metaplane helps users proactively understand when data issues arise
The next big thing in MarTech with Scott Brinker
MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.
2023 Rewind: celebrating a year of growth
Hightouch has grown and evolved over the last year. We owe it all to our customers.
Traditional CDP vs. Composable CDP (what's the difference?)
A tactical guide to understand the key differences in CDP architectures.
The science behind Spotify Wrapped: tracking 500M users
Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?
Boost match rates to Conversion APIs
Enrich your conversion signals to maximize your return on advertising spend.
How dbt Created analytics engineering
Learn how a little known consultancy created dbt and created an entirely new category in the data world.
Hightouch acquires HeadsUp
The HeadsUp team will help build our AI-powered Identity Resolution for the Composable CDP.
Introducing Data Contracts: collect events correctly the first time
Never collect bad data again. Data contracts help you collect the behavioral customer data you need.
What is Salesforce CDP?
Learn what Salesforce CDP is, how it works, and the key features within the platform.
What is Segment?
Learn all about Segment's core features, capabilities, and the various downsides to the platform.
Announcing Hightouch’s connection to Nextdoor’s Conversion API
Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.
Announcing Hightouch’s new StackAdapt integration
Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.
Synthetic conversions
How and why performance marketers use synthetic conversions to drive their business forward.
Introducing Hightouch’s newest data source: Teradata
Sync data from Teradata Vantage to all of your business tools.
It's time to end the build vs buy debate.
How the rapid adoption of composability changes the age-old Build vs Buy debate
What is Marketing Mix Modeling (MMM)?
Learn everything you need to know about optimizing your ad spend with marketing mix modeling.
The learning phase: what advertisers need to know
Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.
How Snowflake became a $60 billion unicorn
Learn how and why Snowflake became the most successful software IPO of all-time.
Boost match rates for B2B advertising
Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.
What is data onboarding?
Learn how you can leverage data onboarding to create a 360-degree of your customer to supercharge your marketing use cases.
Reverse ETL 2.0: streaming Is here
We’re launching a new way to sync data from the warehouse at lower latencies than ever before. Real-time data, here we come!
The complexity of CDPs: an interview with Lee Hammond
Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.
