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The B2B CDP

Finally, a data platform tailored for B2B growth

Use your data across your tools to personalize marketing, accelerate sales, inform customer support, and drive product-led growth.

Abstract illustration of a data warehouse with data for Users, Products, Accounts, and Sales in a column on the left. On the right, there are actions like update account, send onboarding email, create audience, and more being performed in various tools like Salesforce, HubSpot, Slack, LinkedIn, and more.

Trusted by leading B2B Saas companies

Plaid.
GitLab.
Ramp.
Iterable.
Calendly.
Mixpanel.
Grammarly.
Malwarebytes.
Retool.
Greenhouse.
Acxiom.
Heap.

Grow your pipeline faster by putting your data to work

60%

boost in
activation rate


Calendly logo.

25%

of all sales driven by data-powered outbound automation


Ramp logo.

60%

customer
acquisition lift


Gorgias logo.

Personalize messages to prospects and leads across channels

Abstract illustration depicting three columns where data flows left to right. On the left the first column shows targeted accounts, users, and product data. The middle column shows data flowing into personalized audiences like lapsed customers, recent purchasers, and inactive customers. The right-most column shows data moving into cross channel journeys with actions that include target audience accounts on LinkedIn, update records for all customers in Salesforce, and send alerts in slack for churn risks.

Reach your prospects on ad platforms

Target key accounts, suppress existing customers, and inform advertising platforms about conversions to reach new customers at efficient cost.

How Hightouch supports advertising

Personalize marketing automation

Use your data to personalize messages to your customers in email, SMS, in-app messages, and more.

How Hightouch supports marketing

Build cross-channel journeys

Use all of your customer, product-usage, and account data to curate the perfect journeys that engage prospects and customers.

See Journeys in action
A column with targeted accounts, users, and product data and data flowing out of it to the right.

Reach your prospects on ad platforms

Target key accounts, suppress existing customers, and inform advertising platforms about conversions to reach new customers at efficient cost.

Calendly logo.
Calendly logo.

We know so much about our users and have so many signals to build great audiences. With Customer Studio, our marketers can build hyper-specific audiences in minutes, leveraging all of the data in our warehouse, without needing our data team.

Darren Chait

Head of Growth Marketing at Calendly

Read the story
Hightouch Audiences user interface.
Hightouch Audiences user interface.

Check out this 5 minute interactive demo to learn how you can sync customer data to any business tool.

Talk to a product expert to learn how you can sync customer data to any business tool.

The Best CDP for B2B

Don’t put yourself through a long and painful implementation with a traditional CDP, just to fail months later. Traditional CDPs use one-size-fits-all data models that better serve B2C companies. Get started with your existing data today.

Comparisons of features of Traditional CDPs versus Hightouch.

Traditional CDP

Hightouch
B2B data models

Rigid data models built for B2C

Traditional CDPs only allow you to access and activate basic customer data like users and events.

Flexible data models that work for B2B

Access and activate any data that matters to your organization, like accounts, workspaces, opportunities, leads, and data science models.

Sources of truth

Manage multiple sources-of-truth

Traditional CDPs are built on duplicative data storage — your database and theirs.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implementation effort

6-9 month implementation

Traditional CDPs require a huge lift to set up. You must integrate your existing data manually and conform to their rigid structures.

Implement your first use case before signing a contract

Don’t take a leap of faith. Hightouch is so quick to set up that all customers have a live use case before entering a contract. Customers are fully onboarded in just days or weeks.

Flexible data models that work for B2B

Access and activate any data that matters to your organization, like accounts, workspaces, opportunities, leads, and data science models.

Get a single source-of-truth

Keep your CRM, email tools, advertising platforms, and analytics dashboards all on the same page by storing and activating data all in one place — your existing data infrastructure.

Implement your first use case before signing a contract

Don’t take a leap of faith. Hightouch is so quick to set up that all customers have a live use case before entering a contract. Customers are fully onboarded in just days or weeks.

Abstract illustration of a data warehouse and Hightouch integration logos like Salesforce, HubSpot, Gainsight, Slack, and Airtable.

Empower sales and success teams with a complete view of users, accounts, and product data

Bring the data that matters to the places your team already lives – whether that’s a CRM like Salesforce or Hubspot, a CS platform like Gainsight, a feed in Slack, or even Airtable.

Abstract illustration of data moving through a messaging tool, to Hightouch which connects it to a CRM, and it ends up at a targeted user.

Move faster and unlock product-led growth with all of your data

There are hundreds of ways you can use your data to improve your operations and grow your business--some as simple as sending Slack messages to team members when key events happen. Take some inspiration from our favorite use cases.

Recognized as an industry leader by industry leaders

Iterable logo.

Technology Partner
of the Year

Connect to 200+ tools

Send any data to any tool. Skip building and maintaining pipelines, uploading CSVs, and having data silos across marketing, sales, customer success, finance, and analytics.

PostHog
Facebook Custom Audiences
PostgreSQL
Slack
Redis
Retention Science
Adobe Campaign Classic
Oracle DB
Adobe Target
Stripe
MongoDB
Salesforce Pardot (Sandbox)
NCR Advanced Marketing Solution
Salesforce (Sandbox)
Amazon Ads DSP and AMC
Zoho CRM
Gladly
Webflow