Power personalized marketing with your own AI agents
Finally, 1:1 personalization at scale is possible. AI agents simplify your workflows and find the best path to conversion for every customer.
Sometimes, the job of lifecycle marketing feels impossible
Manual journeys and A/B tests can't deliver personalization at scale. Every message turns into a high-stakes decision with no clear answer.
“We saw more learnings in 6 weeks with Hightouch AI Decisioning than in the previous 12 months of experiments on our own. Now our marketers are focusing on strategy, not operations.”
Aoife O’Driscoll
AVP Lifecycle Marketing at Whoop
22%Increase in loyalty
offer activation
10%Lift in cross-sell
conversions
4XIncrease
in investments
AI agents put real personalization within reach
Deliver the right message, offer, channel, and timing for every customer, automatically. You provide the content and guardrails and AI agents optimize towards your campaign goals.
You can launch AI Decisioning in just 3 steps
Define goals for your AI agents
Set your target audience and the business outcomes you want to achieve. Your AI agents will then continuously optimize decisions to meet those goals.
Provide content and set guardrails
Stay in full control by authorizing what actions you want the AI agent to take (or not). You define what’s allowed and what content to use so AI optimizes within your brand’s strategy.
AI agents optimize, learn, and adapt with every interaction
AI Decisioning uses reinforcement learning to determine the best message, offer, channel, creative, timing, and frequency for each customer on a 1:1 basis. AI agents continuously experiment, learn, and find the best path to conversion for each individual.
Keep your data where it’s most secure
Hightouch doesn’t store your data. Instead we simply read from your data warehouse where it stays safe and sound.
Helping leading brands power personalization at massive scale
Fundrise scales 1:1 personalization with AI agents to drive investment growth
Read story
PetSmart uses AI Decisioning to personalize journeys for 70 million loyalty program members
Read story
WHOOP drives 10% lift in cross-sell conversions with AI Decisioning
Read storyLearn alongside AI and uncover insights like never before
Discover best performing content
Explore contextual content breakdowns to understand what content resonates most with different segments of your audience and why AI agents decided to send it.
“One of the most incredible aspects of AI Decisioning is that it uncovers hidden patterns and correlations that humans simply can’t detect and instantly feeds those insights back to our marketers so they can continuously optimize messaging, timing, and outcomes.”
Luke Ruth
Chief Product Officer at Fundrise
Bring the power of AI agents to your existing data and marketing tools
Hightouch connects directly to your data warehouse and integrates with any marketing platform. AI decisioning agents learn from the freshest, most complete picture of your customer and power communications in any tool.
Discover the AI that fits your use case
| Large language models (LLMs)/Generative AI | Predictive ML | AI Decisioning (Reinforcement learning) | |
|---|---|---|---|
| Business impact | Creates content without driving outcomes | Identifies opportunities without executing | Directly optimizes measurable outcomes |
| Key marketing use cases | Content generation and creative tasks | Predictive analysis and segmentation | Campaign optimization and 1:1 personalization |
| Decision process | Creates options without making decisions | Predicts outcomes without taking action | Continuously experiments and executes |
| Governance | Limited control over generated content | Separate systems for governance | Transparency and control |
