The Hightouch Blog - All

Last-minute strategies to enhance media performance during a busy holiday season

How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Free CDP RFP template: streamline your vendor evaluation

Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Introducing Hightouch for CTV

A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.

What Is A Retail Media Network?

Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.

What is Retail Media?

Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

An architecture blueprint for retail media network success

How to build a monetizable and measurable retail media network with your existing first-party data investments.

Welcoming Josh Kanagy, our new Head of Revenue

As we double our customer base, we’re doubling down on our most important asset: our people

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Why a traditional CDP couldn’t handle our subscription data at FabFitFun

Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.

Why we transitioned to Hightouch at WeightWatchers

For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.

Real-time in the Composable CDP

Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.

Should you be migrating to an Iceberg Lakehouse?

Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?

What is AI decision making?

Find out how AI decision making can help you automate key decisions in your business to improve the outcomes you’re driving for.

Introducing AI Decisioning

Our biggest product yet. AI Decisioning uses continuous experimentation and machine learning to find the most effective way to engage every customer.

What is a Demand-Side Platform?

Learn how to use DSPs to unlock programmatic bidding across any ad network.

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

What is a Data Management Platform?

Find out how a data management platform can help you target anonymous users on your website.

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

Salesforce Audience Studio (retirement & replacements)

Salesforce Audio Studio is no more, so what are the alternatives?

Adobe Audience Manager (retirement & replacements)

Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

What is Salesforce Data Cloud?

Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?

The ultimate guide to data modeling

Learn why data modeling underpins everything you do in your business and is essential for driving business outcomes.

Get out of data jail: break free from Adobe and Salesforce’s data platforms

Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.

The complete guide to marketing campaigns

Learn how you can use data to build highly personalized and targeted marketing campaigns that drive growth for your business.

The ultimate guide to audience managers

Learn why marketers use audience managers to personalize their marketing campaigns.

The ultimate guide to journey builders

Learn why journey builders are the secret to creating great marketing campaigns.

The best Treasure Data alternatives and competitors

Discover the best alternatives and competitors to Treasure Data.

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

What is data collection?

Learn how data collection is important to power your analytics and business use cases.

What are lookalike audiences and how do they work?

Learn why lookalike audiences are so important and how you can use them to drive conversions and increase return on ad spend.