The complexity of CDPs: an interview with Lee Hammond

Lee shares his experience dealing hands on with CDPs during his time working for Universal Music Group and discusses why companies are transitioning to a composable approach.

Luke Kline

|

October 12, 2023

|

1 minutes

A quote from the interview with Lee Hammond

Luke Kline sat down with Lee Hammond, a Marketing Data Stack Leader at Hakodda to discuss his experience working in the MarTech space for the last 20 years dealing hands on with CDPs.

Luke and Lee talk through:

Lee's experience implementing a CDP at UMG
CDP complexity
Composable MarTech
Buying a CDP
Composable vs. Traditional CDPs

Give it a watch!

If you'd like to learn more, subscribe to our YouTube channel or schedule time to talk with one of our expert Solutions Architects.

More on the blog

The evolution of MarTech: an interview with Austin Hay
Austin shares his perspective on the MarTech space and discusses how the Composable CDP is changing the way data and marketing teams work together.
Read
Why I left Segment...
Why I left a $3.2 billion company to start my own...
Read
Is the Composable CDP bullsh*t?
Suddenly everyone and everything claims to be a Composable CDP. Let’s cut through the noise and call things what they are.
Read

The complexity of CDPs: an interview with Lee Hammond

More on the blog

The evolution of MarTech: an interview with Austin Hay

Why I left Segment...

Is the Composable CDP bullsh*t?

Recognized as an industry leader by industry leadersself.__wrap_n!=1&&self.__wrap_b(":R4kqtaiukm:",0.1)

Recognized as an industry leader by industry leaders