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The complete guide to Composable Customer Data Platforms
Mar 26
Learn actionable ways to improve your tech stack by sourcing data from your warehouse.
New to CDP? Check out these articles for a crash course.
Find out what agentic workflows are and how they are shaping the future of business
Debunking common objections to Composabe CDPs.
How to course-correct when your CDP no longer serves your business (with customer examples)
Composable CDPs can help you avoid some of the common issues that plague packaged CDPs and help you turn your existing data warehouse into your CDP.
A guide to understanding Customer Data Platforms (CDPs).
Why AI agents for marketing require more than just LLMs
Reinforcement learning agents offer crucial advantages for scaling personalized marketing.
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Salesforce Audience Studio (retirement & replacements)
Salesforce Audio Studio is no more, so what are the alternatives?
Adobe Audience Manager (retirement & replacements)
Should you wait for Adobe Audience Manager to be retired, or should you start exploring alternatives now?
What is Salesforce Data Cloud?
Is Salesforce Data Cloud a viable option for customer data use cases? Should you buy it?
Get out of data jail: break free from Adobe and Salesforce’s data platforms
Adobe and Salesforce want you to pay big bucks for their data platforms. Your data warehouse is a better solution.
The ultimate guide to audience managers
Learn why marketers use audience managers to personalize their marketing campaigns.
The ultimate guide to journey builders
Learn why journey builders are the secret to creating great marketing campaigns.
The best Treasure Data alternatives and competitors
Discover the best alternatives and competitors to Treasure Data.
Feature spotlight: building journeys in Hightouch
Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.
The best ActionIQ alternatives and competitors
Discover the best alternatives and competitors to ActionIQ.
The Best mParticle alternatives and competitors
Discover the best alternatives and competitors to mParticle.
No more silos: act on all your data with Hightouch and HubSpot
Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.
The best Adobe Real-Time CDP alternatives and competitors
Discover the best alternatives and competitors to Adobe Real-Time CDP.
The best Amperity alternatives and competitors
Discover the best alternatives and competitors to Amperity.
The best Salesforce Data Cloud alternatives and competitors
Discover the best alternatives and competitors to Salesforce Data Cloud.
The top 10 enterprise CDPs
Learn everything there is to know about the top 10 enterprise CDPs on the market today.
The best RudderStack alternatives and competitors
Discover the best alternatives and competitors to RudderStack.
What is Simon Data?
Learn everything there is to know about Simon Data, including products, key features, real-time capabilities, and pros/cons.
What is Treasure Data CDP?
Learn everything there is to know about Treasure Data, including products, key features, real-time capabilities, and pros/cons.
CDP vs DMP: how are they different?
Learn the difference between CDPs and DMPs and how to use them to build and reach wider audiences for your marketing campaigns.
The best Simon Data alternatives and competitors
Discover the best alternatives and competitors to Simon Data.
What is Amperity?
Learn all about Amperity CDP, including: core features, capabilities, and product offerings.
What is Adobe CDP?
Learn all about Adobe CDP, including: core features, capabilities, and product offerings.
What CDPs got right–and wrong–about behavioral events
Customer Data Platforms put themselves on the map with event collection and real-time event streaming. They’ve left room for improvement.
Introducing event streaming: sync data to tools in real-time
It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.
