The Hightouch Blog - For marketers

The science behind Spotify Wrapped: tracking 500M users

Spotify Wrapped is consistently one of the most viral marketing campaigns every year, but what exactly does it take to build and power this level of personalization?

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

Why I left Segment...

Why I left a $3.2 billion company to start my own...

What is Omnichannel marketing?

Create an excellent customer experience by using your customer data and omnichannel marketing.

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

Face it: Your data isn't perfect. And that's OK.

Perfectionism stops you from getting value from your data today. You might end up waiting a lifetime for a “single source of truth”

A marketer's guide to attribution modeling

Learn everything there is to know about attribution modeling and how you can build your own custom attribution model tailored to your business.

What is growth marketing? (Campaign examples and strategies)

Learn all about growth marketing and get inspired from some great examples of campaigns you should be using in your business.

The rise of the technical marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

The ultimate guide to lifecycle marketing

Find out how you can use lifecycle marketing to lead people through the customer journey, turning them into paying customer and retaining them.

How to leverage actionable insights

Learn how actionable insights you help you to turn your reports and dashboards into action that creates tangible results.

The data warehouse is for marketers

How and why we are investing in building marketer-first features to unleash the power of the cloud data warehouse.

Agness Allagh on making experiences possible: bringing all of your customer data together to drive personalization across the customer lifecycle

Former Head of Marketing Operations and MarTech at Meta, Agness Allagh, discusses how to get your organization ready to unify customer data.

The impossible knot -- getting marketing & data to talk

How leading organizations are solving the seemingly impossible customer data problem.

What are user segments (with real-life examples)

Find out what user segments are and how industry leaders are using them to increase conversions.

What is first-party data

First-party data is a hot subject at the moment. Learn what first-party data is, why it's important, and find out some use cases you could use now.

How SDRs can utilize product usage data for personalization

Learn how your SDRs can hyper-personalize their outreach with product usage data to generate more pipeline.

2023 customer data strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

How to calculate churn rate

Learn how you can calculate churn rate and revenue churn rate for your business.

You built that funnel dashboard… now what?

Go beyond your dashboards. There’s a better way to get actionable insights to business teams.

What’s the difference between 1st vs 3rd party data?

Learn the different types of data and understand when to leverage each.

How to send data from Google Sheets to Notion

Learn how you can move data from Google Sheets to Notion in 6 easy steps

4 ways to operationalize your product usage data

Learn how you can leverage your product data in your GTM motion.

Why every marketer needs SQL: interview with Fareed Mosavat (former Director of Product at Slack)

Fareed Mosavat (who has led product teams at Slack, Instacart, and Zynga) shares his experiences leveraging data to unlock product-led growth, barriers he had to overcome, and where he sees the space moving forward

How to use customer data to personalize your marketing campaigns

Running a marketing campaign without any customer data is like shooting in the dark. Help your customers feel understood by personalizing your outreach using customer data in your favorite marketing tools