The Hightouch Blog - For advertisers

Aug 18

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

Jul 6

What are Google offline conversions?

Find out what Google offline conversions are and how you can upload them into Google Ads.

Jan 25

The definitive guide to Conversion APIs & web pixels

Facebook, Google, Snapchat, and Tiktok are adopting conversion APIs to capture data that web pixels and cookies can no longer collect. Here's an overview on how to adopt these new server-side advertising APIs.

Oct 27

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.

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