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Sync data from Athena to Braze

Connect your data from Athena to Braze with Hightouch. No APIs, no months-long implementations, and no CSV files. Just your data synced forever.

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The world’s most innovative companies choose Hightouch as their Composable CDP

Spotify.
Warner Music Group.
PetSmart.
WeightWatchers.
Ramp.
Calendly.
GitLab.
Grammarly.
Spotify.
Betterment.
Warner Music Group.
PetSmart.
Tripadvisor.
GameStop.
Cars.com.
WeightWatchers.
Iterable.
Ramp.
Plaid.
Calendly.
GitLab.
Malwarebytes.
Greenhouse.
Grammarly.

Activate your data in 3 easy steps

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Use cases

Sync data from Athena to Braze

  • Sync data about users and accounts into Braze to build hyper-personalized campaigns
  • Automatically update your Braze segments with fresh data from your warehouse
  • Deliver better experiences by bringing in data from other customer touchpoints into Braze
Hightouch Audiences user interface.

What Braze objects can you sync to?

  • Users

    Use Hightouch to updated Braze Users with custom events, purchases, and other user profile attributes.

    Hightouch docsBraze API
  • Events

    An event object is an object that gets passed through the API when a specific event occurs. Events objects are housed in an events array. Use Hightouch to sync track events and purchases.

  • Subscription Groups

    Subscription Groups are the foundation for sending SMS, MMS, or email messages through Braze. Hightouch supports syncing to existing subscription groups within Braze.

  • Catalogs

    Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid.

  • Campaigns

    If you want to engage with your users with a single message step, you can send them a campaign using any supported Messaging Channels. Hightouch lets you use records from your models to trigger campaigns through the Braze Campaign API.

  • Catalogs

    Catalogs allow you to access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid.

What methods can I use to model my Athena data?

  • dbt model selector

    Semi-opaque, open dropdown with three example dbt model names such as 'dbt.model.name.1'.

    Sync directly with your dbt models saved in a git repository.

  • Looker

    Semi-opaque open dropdown with three example Look names such as 'Look 1'.

    Query using Looks. Hightouch turns your look into SQL and will pull from your source.

  • SQL editor

    SQL editor.

    Create and Edit SQL from your browser. Hightouch supports SQL native to Athena.

  • Table selector

    Semi-opaque open dropdown with three example table names such as 'schema.table.name.1'.

    Select available tables and sheets from Athena and sync using existing views without having to write SQL.

  • Customer Studio

    Visual query builder reading 'All rows that...' with a button labeled 'select a property'.

    For less technical users, pass traits and audiences from Athena using our visual segmentation builder.

FAQs

Other Athena integrations

Athena to Acoustic

Other Braze integrations