Scott Bailey

Technical Product Marketing Manager

Scott Bailey is a Technical Product Marketing Manager at Hightouch. He has a background in software development, data science and applied AI, and education. Outside of work, he enjoys hiking, fantasy literature, and Muay Thai.

Written by Scott Bailey:

Oct 8

What if the best marketing decision is no message at all?

Introducing Smart Suppression for AI Decisioning: Predict which messages will drive results, and send only those that matter

Aug 27

Under the hood of AI Decisioning, part four: Contextual bandits

Learn how contextual bandits use customer data to personalize every marketing decision

Aug 20

Under the hood of AI Decisioning, part three: Multi-armed bandits

Learn how AI agents balance exploring new strategies with scaling what works

Aug 14

Under the hood of AI Decisioning, part two: Reinforcement learning

Discover how reinforcement learning works to deliver marketing personalization

Aug 6

Under the hood of AI Decisioning, part one: Overcoming the personalization gap

Learn how AI agents deliver on the promise of personalization at scale

Feb 27

Opt out of the "batch & blast vs journeys" decision

AI agents now turn generic batch & blast emails into 1:1 customer experiences

Jan 23

Three clouds, one platform: Native Azure deployment completes our multi-cloud vision

Hightouch customers can now deploy on Microsoft Azure, Google Cloud Platform (GCP), and AWS.

Dec 11

Why AI agents for marketing require more than just LLMs

Reinforcement learning agents offer crucial advantages for scaling personalized marketing.

Dec 3

Metadata matters: Building data trust with Databricks Unity Catalog

Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.

Nov 20

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

Oct 17

Predictable, painless, powerful: How to migrate to Hightouch Events

A step-by-step plan to making your event collection migration seamless

Sep 5

Maximizing reach while minimizing risk: improvements to Customer Studio

We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.