Alec Haase

AI Decisioning GM

Alec is the General Manager of AI Decisioning at Hightouch, where he leads the marketing, product, and go-to-market strategy to help teams unlock the full potential of AI agents. Before joining the company, he was one of Hightouch’s earliest customers while leading MarTech and data products at Red Ventures—an experience that gives him a unique perspective on the challenges marketers face and the impact Hightouch can deliver. Outside of work, Alec enjoys golfing and hiking with his wife and their dog, Moose.

Written by Alec Haase:

Dec 3

Lessons from +10 billion marketing decisions made by AI

What two years of real AI deployments taught us about modern marketing, enterprise scale, and building the future of marketing workflows.

Aug 25

AI Decisioning in Subscription

How subscription model marketing teams are using AI agents to drive growth and increase their revenue.

Aug 11

AI Decisioning in financial services

How financial marketing teams are using AI agents to drive profitable growth.

Jul 28

AI Decisioning in travel & hospitality

How leading travel brands are using AI agents to personalize experiences, drive bookings, and grow LTV.

Jul 16

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Jun 17

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Jun 16

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

Apr 16

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

Feb 9

Get an AI Decisioning demo in 4 minutes

Watch a live product demo of AI Decisioning and learn how it can help you scale your personalized marketing

Nov 20

What are AI agents—and why should marketers care?

A practical explainer of AI agents and why we see them as the future of personalized marketing.

Nov 1

What is AI Decisioning?

Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.

Oct 23

Checkmate: the power of AI Decisioning in marketing

A new wave of AI is mastering marketing’s infinite game

Oct 1

AI transformed advertising—now it’s coming for marketing

A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.

Jul 10

What is a loyalty program? (Examples and data)

Discover how and why more retailers than ever are turning to loyalty programs to drive growth.

May 23

Offsite: the next frontier for retail media

How and why retailers are setting their eyes on offsite channels to expand their retail media networks

Mar 15

What is Facebook CAPI?

Find out how Facebook CAPI is the perfect replacement for third-party cookies and how you can continue to send conversion events to improve your ad effectiveness.

Feb 7

Syncing suppression audiences across Ad Platforms

Learn how to stop wasting ad spend on customers you can’t sell to and boost your ROAS on all ad platforms. All in just minutes.

Feb 6

Rethinking the CDP with Chime

Learn how Chime explores new ways to drive personalization at scale.

Feb 6

How to create customer-centric experiences by activating your data

Getting data for your customer-centric experience can be difficult. But it doesn't need to be. Choose the Composable CDP way.

Feb 6

Leveraging customer data to drive experiences that win with Cars.com

How Cars.com leverages Hightouch and Iterable to create hyper personalized email experiences.

Jan 30

Announcing: Iterable Smart Ingest co-developed with Hightouch

Hightouch and Iterable launch a joint offering, making Hightouch the exclusive data warehouse ingestion provider for Iterable

Jan 1

The marketers guide to TikTok Data Connections

Maximizing TikTok ROI through a best-in-class integration strategy

Dec 15

The next big thing in MarTech with Scott Brinker

MarTech experts Scott Brinker, Juan Mendoza, and Tejas Manohar discuss the future of MarTech, the cloud data warehouse advantage, and more.

Dec 11

Traditional CDP vs. Composable CDP (what's the difference?)

A tactical guide to understand the key differences in CDP architectures.

Nov 13

Synthetic conversions

How and why performance marketers use synthetic conversions to drive their business forward.

Nov 8

It's time to end the build vs buy debate.

How the rapid adoption of composability changes the age-old Build vs Buy debate

Nov 1

The learning phase: what advertisers need to know

Make the most of your advertising spend by exiting the Learning Phase as efficiently as possible.

Sep 28

The new age of digital advertising: the power of Conversion APIs

Learn how to enrich conversion signals with first-party data and seamlessly send them to from Snowflake to ad platforms to optimize your campaigns.

Aug 22

Finally: a LiveRamp alternative

LiveRamp and its competitors all took the same (expensive) approach to data onboarding. There’s a better way to boost match rates.

Jun 21

Breaking the growth ceiling

How leveraging the right tools to unlock the full potential of customer data enables modern marketing teams to break through their growth ceiling

May 31

Announcing Hightouch Schemas

Visually define customer data models to unlock audience building and activation from ANY data set in minutes.

May 23

Just start with suppression

Suppression audiences are a simple way to boost campaign effectiveness and reduce spend. So why aren’t more companies using them?

May 2

Announcing Match Booster

The easiest, most efficient way to enrich customer data and drive up audience match rates across advertising platforms.

Apr 26

The rise of the technical marketer

Marketers today from leading organizations like Cars.com are embracing their existing customer data to unleash their MarTech investments and grow their business even faster.

Apr 10

Saving $1M in marketing spend with a Composable CDP powered by Hightouch

Learn how IntelyCare drives rapid experimentation and omnichannel personalization using Hightouch to activate their data in Snowflake.

Mar 30

Welcome to the Data Movement Movement

How Hightouch and Fivetran work together to enable leading organizations with the capabilities necessary to move data at scale.

Mar 23

Introducing a Composable Customer Data Platform powered by Google BigQuery

Learn how leading organizations unleash the full potential of their customer data in BigQuery using Hightouch.

Feb 28

Announcing Hightouch Customer Studio

An entire suite of purpose-built marketer-first features that enable everyone to unleash the power of the data warehouse.

Feb 7

What Is a data clean room?

Learn what data clean rooms are, how they work, and why they are paramount in the future of how marketers activate, analyze, and measure campaigns.

Dec 22

2023 customer data strategies

As we enter 2023, find out what customer data strategies you should be implementing, so you don't get left behind.

Dec 6

What Is retail media and why should marketers care?

Explore what Retail Media is, why it’s important for marketers, and how it works.

Nov 10

Feature release: Priority Lists

Use audience prioritization within Hightouch to enable seamless funnel-based or stepped-journey campaigns.

Nov 8

Hightouch + Looker: activate data from looks to any business application

Utilize your existing Looker Looks as data models in Hightouch

Nov 3

The future of digital advertising is here.

The future of digital advertising is a first-party data and audience game. And it's here - whether organizations are ready for it or not.

Oct 5

Feature release: Audience Breakdowns

Analyze specific characteristics of users within an audience to better understand overall audience composition.

Sep 14

Friends don’t let friends buy a CDP

How spending the first half of his professional career at Segment drove Tejas Manohar to disrupt the 3.5 billion dollar CDP category.

Sep 13

Feature release: Audience Overlaps

Visualize overlaps between audiences to deliver the most effective campaign.

Aug 24

Your audience builder needs an upgrade

How Hightouch Audiences leverages flexible data modeling to meet any business need

Aug 18

Driving paid media ROAS through audience activation

Learn how modern marketing teams can leverage existing customer lists to maximize return on ad spend.

Aug 11

Everything you missed at the first-ever Hightouch Demo Week

All the details from three days of hands-on demos to show you What’s Possible with Hightouch

Jul 8

What’s the difference between 1st vs 3rd party data?

Learn the different types of data and understand when to leverage each.

Jun 28

Announcing Hightouch on Databricks Partner Connect

The First Data Activation Partner Available on Partner Connect, Hightouch Activates Lakehouse Data to Business Tools

Jun 15

Introducing: Hightouch Traits

Any user can now easily create calculated fields called “Traits” to supercharge personalization capabilities - no code needed.

Jun 12

Announcing Hightouch on Snowflake Partner Connect

The First Data Activation Platform Available on Snowflake Partner Connect, Hightouch can now be be launched directly from Snowflake

Apr 21

The CDP as we know it is dead: introducing the Composable CDP

Learn why CDPs are dead and how you can take advantage of the data warehouse.

Oct 27

Preparing for a new era of advertising with a server-side first integration strategy

Learn what a server-side integration is, why it's worth focusing on now, and how you can leverage Hightouch to push your server-side event data to your different ad platforms.